Our Story

Inspired by personal quitting experiences and struggles of friends and family, AYR’s founders embarked on designing the AYR System to help people take those all-important first steps towards a nicotine-free life.

We know giving up cigarettes isn’t easy, but using our experiences in revolutionary tech and design, we’ve created a product that will help you every step of the way on your journey away from tobacco.

Thank you tobacco we’ll take it from here.

Our Inspiration

Over a billion people around the world still smoke. And most will tell you that they would rather not. So we set ourselves the challenge of giving smokers a smarter way to quit.

AYR is designed to be beautifully smart and effortless to use. But it’s much, much more than that. Uniquely, AYR gives people the insight and power to break their tobacco dependency and ultimately become nicotine-free.

Unlike any other company, we are supporting people on their journey to zero. Not just zero cigarettes, but also zero nicotine. It’s time smokers were given a smarter option.